SEVEN:45 is an R&B-focused hi-fi listening lounge rooted in the culture of intentional listening and presence.
Contribution: Art Direction, Graphic Design, Product Development
At its core, SEVEN:45 is built on sound and legacy.
Many of the records and vintage artifacts in the space are personal heirlooms—shaping every session into a moment of connection and reflection.
As Art Director and Designer, I led the development of SEVEN:45’s branding —defining the logo, color palette, typography, and visual language.
This also extended into product development for branded pieces and home goods.
From the start, the owner of SEVEN:45 and I were intentional about establishing a concise and compelling visual foundation
—something that could evolve with the brand while remaining true to its core identity.
Once the visual identity was established we shifted focus to concepting and developing the interior experience of SEVEN:45.
With the foundation in place, we collaborated with designer Sean Brown, who supported and led the design of the interior space.
Together, we worked to ensure that the environment carried the same tone, texture, and intentionality as the brand itself.
In addition to brand identity and campaign work, I’ve provided ongoing art direction and graphic design for SEVEN:45’s social media and multimedia assets.
Grateful to have contributed to the growth of SEVEN:45’s social channels, which reached 22.1K followers within the first 18 months.
The Listening graphic has become a staple of the SEVEN:45 identity—marking each night’s curated experience.
As the brand has evolved, so has the graphic, but its core purpose remains: a consistent visual cue reinforcing the importance of intentional listening.
I continue to support SEVEN:45 as the brand evolves—helping maintain its visual integrity and shaping each new expression with care and consistency.
A Hi-Fi Experience