When Virgin Hotels entered Las Vegas, it needed a statement. Our team set out to craft a campaign that captured the vibrant spirit of both the brand and the city.
Contribution: Art Direction
Us. Unstoppable. became the campaign’s creative ethos—brought to life across TV, digital, out-of-home, and social.
Through energetic visuals and a diverse cast, the work celebrated Virgin’s inclusive, free-spirited identity and offered a bold, future-facing vision for the city.
Films like Mad Max, Kill Bill, and City of God served as emotional and tonal references—each known for bold storytelling and ensemble energy.
Combined with dynamic casting, strong composition, and intentional color, these influences helped shape a campaign that felt alive, expressive, and visually electric—mirroring the individuality of Las Vegas.
A statement. Moved with rhythm and style.