The Signature cap by OURS UNLIMITED blends classic form with intentional detail. At its center is our varsity-style mark — inspired by nostalgia and legacy. Made for everyday wear, the cap bridges identity and self-expression.
Contribution: Creative Direction, Art Direction, Graphic Design, Product Development, Casting, Wardrobe Styling
The story follows a young man through a reflective Sunday—slowly moving through his neighborhood and eventually stopping to bring home something living, a marker of the season.
The cap is part of the story, but never the whole. It exists as it’s meant to — naturally.
This campaign was expressed through a considered mix of formats — including social media and digital marketing assets — allowing the story to be told across channels with cohesion.
For fall, we introduced the signature cap in Forest and Gold . This iteration carried the same intentional design language as the spring release, but shifted in tone.
Inspired by nostalgic magazine covers from Vibe, Slam, and Complex, we brought a masthead-driven design language to parts of this piece—shaping our own version of the style.
For winter, we re-released our Desert Sands signature cap — a tone that continued to resonate both visually and emotionally, even as the season shifted.
Signature by OURS UNLTD
—a canvas for new tones, perspectives, and stories.